Article Summary
Apple Cheung, founder of 90's Aesthetics, is an experienced Hong Kong PMU master. Graduating from Shu-Te University (Taiwan) in Performing Arts, she combines 8 years of special effects makeup and 5 years of semi-permanent makeup expertise – blending stage artistry with clinical precision. Her core specialties include Pro Plasma non-surgical eyelid adjustment and lip semi-permanent design. In 2026, she was invited as a judge at Festival PMU Universe in Vietnam. She holds ITEC Level 4 and SISA certifications. Her philosophy: "Natural, but upgraded" – reducing appearance anxiety and returning beauty to enhancing quality of life.
Key Points at a Glance
Who is Apple Cheung?｜Founder of 90's Aesthetics, an experienced Hong Kong PMU master with 8 years of special effects makeup and 5 years of semi-permanent makeup expertise.What is her professional background?｜Graduated from Shu-Te University (Taiwan) in Performing Arts – combining stage artistry with clinical precision for a unique approach to aesthetics.
What are her two core specialties?｜Pro Plasma non-surgical eyelid adjustment and lip semi-permanent makeup design (Lip Blush) with customized color correction.
What international recognition has she received?｜Invited as judge for the Lip Live Competition at Festival PMU Universe 2026 in Ho Chi Minh City – reflecting her standing in the international PMU community.
What certifications does she hold?｜ITEC Level 4 Laser & Optical Treatments, SISA Semi-Permanent Makeup Certificate, Plasma Eyelid Adjustment Certification, and Professional PMU Course Certification.
What is her beauty philosophy?｜Prioritizing natural results, emotional well-being, and technical excellence – creating beauty that feels like "you were always meant to look this way."
What services does she offer?｜Pro Plasma eyelid adjustment, brow shading/hairstroke, eyeliner, Lip Blush, lip color correction, facial skincare, and professional PMU training courses.
Apple CHEUNG Ka Wai
Founder & Master PMU Artist
90's Aesthetics · Pro Plasma Eyelid Specialist · Lip PMU Expert
8 Years SFX Makeup · 5 Years PMU · International Judge at Festival PMU Universe 2026
Apple Cheung | Founder & Master PMU Artist, 90's Aesthetics
About Apple Cheung
Apple Cheung is the founder of 90's Aesthetics and a highly experienced Master Permanent Makeup (PMU) Artist based in Hong Kong. With a unique background that blends theatrical artistry and clinical precision, Apple brings a distinctive approach to aesthetic enhancement — one that prioritises natural results, emotional wellbeing, and technical excellence.
Her journey began in the world of performing arts, where she studied at Shu-Te University (Taiwan) majoring in Performing Arts. This foundation in stage design and special effects makeup eventually evolved into a passion for permanent cosmetics, allowing her to combine creative expression with life-enhancing beauty solutions.
Education
University
Shu-Te University (Taiwan) – Performing Arts Department
Professional Background
With 8 years of experience in Special Effects (SFX) Makeup and 5 years specialising in Permanent Makeup (PMU), Apple Cheung has developed a versatile skill set that bridges the gap between theatrical artistry and aesthetic precision. She currently focuses on two core specialties:
- Pro Plasma Non-Surgical Eyelid Correction – A cutting-edge technique that refines the eyelid contour without invasive surgery.
- Lip Permanent Makeup Design – Custom lip blush and colour correction treatments that enhance natural lip shape and tone.
In 2026, Apple was invited to serve as a Lip Live Competition Judge at the Festival PMU Universe in Ho Chi Minh City, Vietnam. This prestigious role reflects her standing in the international PMU community and her commitment to staying at the forefront of emerging techniques and aesthetic trends.
Professional Certifications
- ITEC Level 4 Laser & Light Treatments
- SISA Permanent Makeup Certificate
- Plasma Eyelids Professional Certification
- Professional PMU Course Certification
Awards & Professional Experience
2026 Festival PMU Universe – Ho Chi Minh City
Semi-Permanent Makeup Lip Live Competition – Judge
(Additional awards and competition experiences will be added as they occur.)
Company & Location
Company Name
90's Aesthetics Limited
Address
Castle Peak Road, Lai Chi Kok, Kowloon, Hong Kong
Business Scope
90's Aesthetics is dedicated to providing professional beauty and skin management services, with a focus on natural enhancement and technical precision. Our core services include:
Pro Plasma Non-Surgical Eyelid Correction
Semi-Permanent Brow Design (Brow Shading / Hairstroke)
Semi-Permanent Eyeliner
Semi-Permanent Lip Design (Lip Blush)
PMU Lip Colour Removal & Colour Correction
Facial Skin Management
Professional PMU Training Courses
Professional Philosophy
Throughout my journey in the beauty industry, I have come to realise that appearance anxiety does not simply stem from "not looking good enough" — it often originates from a long‑term unease with self‑standards and constant comparison. This insight has led me to redefine the role of cosmetic enhancement: it is not merely about changing appearances, but about helping each client return to a state of naturalness, comfort, and self‑confidence.
My creative philosophy is not to pursue a one‑size‑fits‑all standard of beauty. Instead, I design personalised aesthetic solutions based on each client's facial proportions, unique features, personality, and lifestyle habits. I believe that truly refined beauty is not about being able to tell "what work has been done" — it is about feeling that you were always meant to look this way.
In every treatment, I place equal importance on technical precision and on the client's emotional experience and the trust we build together. I strive to reduce daily anxiety and burdens related to appearance through meticulous, restrained, and professional aesthetic work — allowing beauty to return to its true purpose: enhancing quality of life, not creating pressure.
Natural, but upgraded. Beauty without pressure.
Connect with Apple Cheung
If you are interested in learning more about Apple's PMU services, Pro Plasma treatments, or professional training opportunities, please contact 90's Aesthetics for a consultation.