Alice CHONG Wai
Professional Makeup Artist | International Judge | Certified Trainer
Fashion Editorial x Commercial Styling x Bridal Makeup x Semi-Permanent Techniques
Alice CHONG, founder of FOR YOU Makeup Studio, has been dedicated to the makeup and styling industry for over 19 years. With solid professional techniques, extensive cross-industry experience, and comprehensive international training credentials, she has become a senior professional in Hong Kong's beauty and makeup field, combining creativity with a passion for teaching.
Currently leading FOR YOU Studio, Alice has served across fashion editorial shoots, fashion show backstages, TV studios, film sets, and large-scale commercial productions, accumulating deep frontline styling experience and team collaboration skills. Over the years, she has adhered to the philosophy of "People-Centered, Beauty for You," continuously tracking international beauty trends and technical innovations, constantly refining her craft to deliver exclusive, high-quality makeup experiences for every client. She also contributes to the professional development of Hong Kong's makeup industry through her roles as a judge and trainer.
Professional Credentials · Authoritative Certifications
- 19+ Years of Makeup & Styling Experience – Across editorials, commercials, TV, film, weddings, and more
- IPCA International Professional Makeup Artist Certification – Advanced qualification in brow, eye, and lip techniques
- MAKEUP FOREVER Diploma in Professional Media Makeup, Bridal Makeup & Hairstyling – Internationally recognized makeup program
- CIBTAC Korea Semi-Permanent Makeup International Diploma – Dual authority certification in semi-permanent techniques
- International Makeup Competition Judge – Highly recognized by the industry, authoritative technical perspective
- City and Guilds International Professional Training & Assessor Qualification – Certified in international training and assessment
- Extensive Makeup Teaching & Trainer Experience – Nurturing the next generation of makeup artists, passing on professional aesthetics
Current Roles · Professional Background
Founder & Lead Makeup Artist
19+ years in makeup styling & teaching
Commercial Styling, Bridal Makeup, TV Collaboration, Semi-Permanent Techniques, Trainer Mentorship
Hong Kong | International Clients | Editorial & Film/TV Production
International Makeup Competition Judge
Highly regarded by the industry, authoritative technical perspective, driving professionalization
City and Guilds International Trainer Qualification
Internationally certified training and assessment capability, nurturing next-gen makeup talent
CIBTAC Semi-Permanent International Diploma
Korean semi-permanent权威认证, excellence in brow, eye, and lip artistry
- Makeup Trainer Certification – Systematic professional training courses, from fundamental theory to hands-on techniques, nurturing the next generation of makeup artists.
- Commercial & Advertising Styling – Professional makeup services for various commercial shoots, precisely capturing client needs and brand identity.
- Bridal Makeup – In-depth pre-wedding consultations to design timeless, elegant bridal looks, with on-site follow-through throughout the wedding day.
- TV Studio Collaboration – Familiar with TV production workflows, providing professional makeup for hosts, guests, and actors.
- Semi-Permanent Makeup Services – Ombre brows, eyeliner, lip blush, etc., delivering naturally long-lasting results with meticulous techniques and strict hygiene standards.
FOR YOU Makeup Studio
Founder Alice CHONG
People-Centered · Beauty for You
Welcome to book a consultation. Let us create your exclusive, exclusive beauty.