Pauly Tse Shuk Ying
Senior Beauty Education Expert | International Head Judge | Training Instructor | Entrepreneur
IQA Founding President | ABIL Hong Kong President | The LASHES PRO Brand Distributor
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Pauly Tse|Beauty Education LeaderSince 2005, Pauly has been dedicated to the beauty and education industry, accumulating over 20 years of rich practical, teaching, and judging experience. From retail basics and international certification treatments to semi-permanent makeup, instructor training, and curriculum design, she continuously pursues further education and has obtained numerous local and international qualifications, including ITEC, City & Guilds, VTCT, and Hong Kong Qualifications Framework Level 4 courses.
Technically, she specializes in skin care, optical equipment, semi-permanent makeup, scar and dark circle coverage, keratin lashes, and more. She serves as an international competition judge, head judge, and president of international academic conference organizing committees, and has received awards such as "Outstanding Beauty Instructor," "Beauty Entrepreneur Award," and "Global Top 100 Influencer."
Since founding her beauty salon HAPPY SHOPPING GARDEN in 2016, she has received the "Excellent Professional Beauty Salon" accolade for consecutive years, and since 2023, she has been the brand distributor for the keratin lash brand The LASHES PRO.
In recent years, she has actively promoted beauty education and Qualifications Framework courses, dedicated to nurturing the next generation of professionals. In addition to operating HAPPY SHOPPING GARDEN, she serves as a beauty teaching and training course instructor at LBEDU Shining Beauty International Education & Training Academy, Founding President of the International Qualifications Alliance (IQA), and Hong Kong President of the Asian Beauty International League (ABIL).
Adhering to the philosophy of professionalism, continuous innovation, and educational heritage, she aims to elevate the industry to higher standards and internationalization through her skills and experience.
Current Key Roles
Professional Qualifications & Achievements
Beauty Entrepreneur Award Platinum Award
Beauty & Fitness Magazine (2024)
Global Top 100 Influencer
World Golden Embroidery Cup Art Competition Summit - Semi-Permanent Makeup
Outstanding Beauty Instructor Award
Recognized by both UBH and IQA in Beauty & Hairdressing Industry
Excellent Professional Beauty Salon
Consecutively awarded by Beauty & Fitness Magazine (2018-2025)
International Judging & Academic Contribution
- International Competition Judge & Head Judge – ITCA International Osteopathy Beauty Competition (2025) / CBC International Beauty Skills Competition (2025)
- President of International Academic Conference Organizing Committee – Actively promoting industry standards and international exchange
- IQA Founding President & ABIL Hong Kong President – Leading beauty qualification assessment and international league development