President Pauly TSE Shuk Ying|IQA Founder & ABIL President | #IQA10088

Pauly Tse Shuk Ying
Senior Beauty Education Expert | International Head Judge | Training Instructor | Entrepreneur

Over 20 years of beauty education & practical experience · International Competition Judge · Qualifications Framework Course Instructor
IQA Founding President | ABIL Hong Kong President | The LASHES PRO Brand Distributor
Pauly Tse|Beauty Education Leader
Professional Profile

Since 2005, Pauly has been dedicated to the beauty and education industry, accumulating over 20 years of rich practical, teaching, and judging experience. From retail basics and international certification treatments to semi-permanent makeup, instructor training, and curriculum design, she continuously pursues further education and has obtained numerous local and international qualifications, including ITEC, City & Guilds, VTCT, and Hong Kong Qualifications Framework Level 4 courses.

Technically, she specializes in skin care, optical equipment, semi-permanent makeup, scar and dark circle coverage, keratin lashes, and more. She serves as an international competition judge, head judge, and president of international academic conference organizing committees, and has received awards such as "Outstanding Beauty Instructor," "Beauty Entrepreneur Award," and "Global Top 100 Influencer."

Since founding her beauty salon HAPPY SHOPPING GARDEN in 2016, she has received the "Excellent Professional Beauty Salon" accolade for consecutive years, and since 2023, she has been the brand distributor for the keratin lash brand The LASHES PRO.

In recent years, she has actively promoted beauty education and Qualifications Framework courses, dedicated to nurturing the next generation of professionals. In addition to operating HAPPY SHOPPING GARDEN, she serves as a beauty teaching and training course instructor at LBEDU Shining Beauty International Education & Training Academy, Founding President of the International Qualifications Alliance (IQA), and Hong Kong President of the Asian Beauty International League (ABIL).

Adhering to the philosophy of professionalism, continuous innovation, and educational heritage, she aims to elevate the industry to higher standards and internationalization through her skills and experience.

Current Key Roles

HAPPY SHOPPING GARDEN Founder & Operations Director
LBEDU Shining Beauty International Education Academy Beauty Teaching & Training Course Instructor
IQA (International Qualifications Alliance) Founding President (Executive)
ABIL (Asian Beauty International League) Hong Kong President (2026)
The LASHES PRO Keratin Lash Brand Distributor (since 2023)
Core Techniques · Professional Fields
Skin Care Optical Equipment Treatments Semi-Permanent Makeup Scar Camouflage Dark Circle Coverage Keratin Lashes Instructor Training Curriculum Design International Judging

Professional Qualifications & Achievements

Artistry Beauty Course - Skin Care and Makeup
Hong Kong Retail Management Association / VTC Retail Training Centre Basic Retail Course
ITEC RQF EQF Level 2 Diploma for Beauty Specialists
ITEC RQF EQF Level 3 Diploma in Facial Electrical Treatments
FRENCH INSTITUTES BEAUTY SCHOOL FACIAL ELECTRICAL TREATMENTS DIPLOMA
Reenex Skin Rejuvenation Professional Collagen Remodeling Laser Treatment Laser De-pigmentation Treatment
International Image Making Association B2B Academy Semi-Permanent Course
GAZE BEAUTY ACADEMY Semi-Permanent make-up
ShineE Professional Keratin Lash Lifting Operation Qualification
CRAFT & DESIGN LAB.(CLAB) CERTIFICATE of BAKING CANDLE
KOREA DESIGN CRAFT ASSOCIATION CERTIFICATE of PerFume Class
SKIN RECOVER Dark Circles Cover Micropementation
SKIN RECOVER Scar Camouflage Micropementation
Taiwan Beauty Tattoo Association International Professional Semi-Permanent Skin Camouflage Specialist
Taiwan Beauty Tattoo Association International Professional Semi-Permanent Dark Circle Coverage Specialist
World Golden Embroidery Cup Art Competition Summit Global Top 100 Influencer - Semi-Permanent Makeup
World Golden Embroidery Cup Art Competition Summit International Semi-Permanent Makeup Lecturer
Keratin Lash Brand The LASHES PRO Distributor (2023)
IBEE International Beauty Expert Certification Association International Professional Ear Cleaning Specialist
IICT Professional Ear Care Technology Level 1
ITEC RQF EQF Level 3 Award in Education and Training
LBEDU HKQF Level 3 Course - Beauty Teaching and Training (Hong Kong Qualifications Framework recognized)
Beauty Entrepreneur Award Platinum Award (2024) by Beauty & Fitness Magazine
City & Guilds Level 3 IVQ Advanced Diploma in Teaching, Training and Assessing Learning
UBH Global Beauty & Health Vocational Union Outstanding Beauty Instructor Award
UBH Global Beauty & Health Vocational Union Awards Professional Skills Judging Award (Micropigmentation) (2024)
LBEDU Hong Kong Qualifications Framework Level 4 Course
ITEC VTCT Skills Level 4 Certificate in Education and Training
IQA International Qualifications Alliance Outstanding Beauty Instructor Award (Beauty & Hairdressing Industry)
Beauty salon founded in 2016, consecutively awarded "Excellent Professional Beauty Salon" by Beauty & Fitness Magazine (2018-2025)
ITCA International Osteopathy Beauty Competition International Head Judge (2025)
CBC International Beauty Skills & Creative Art Aesthetics Competition International Beauty Head Judge (2025)
IQA International Qualifications Alliance Founding President (Executive)
ABIL Asian Beauty International League Hong Kong President (2026)
Milestones · Honors

Beauty Entrepreneur Award Platinum Award

Beauty & Fitness Magazine (2024)

Global Top 100 Influencer

World Golden Embroidery Cup Art Competition Summit - Semi-Permanent Makeup

Outstanding Beauty Instructor Award

Recognized by both UBH and IQA in Beauty & Hairdressing Industry

Excellent Professional Beauty Salon

Consecutively awarded by Beauty & Fitness Magazine (2018-2025)

"Adhering to professionalism, continuous innovation, and educational heritage, I aim to elevate the industry to higher standards and internationalization."

International Judging & Academic Contribution

  • International Competition Judge & Head Judge – ITCA International Osteopathy Beauty Competition (2025) / CBC International Beauty Skills Competition (2025)
  • President of International Academic Conference Organizing Committee – Actively promoting industry standards and international exchange
  • IQA Founding President & ABIL Hong Kong President – Leading beauty qualification assessment and international league development

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